What is IDX? What Every REALTOR Needs to Know
What is IDX? (Internet Data Exchange)
IDX also referred to as Broker Reciprocity is an arrangement that permits the brokers (and agents) to show each other's listings on their websites. An IDX Solution combines this policy with the technology needed to allow it to happen. Through the capability provided by IDX, REALTORS(r) can show their listings, as well as any listing in their MLS, and create an effective and advantageous system. The first REALTORS(r) from the past gathered and decided to assist one another they could not imagine how things would end up.
The History of IDX
The origins of reciprocity between brokers date back to the 1800s, however, it wasn't until 2000 that the floodgates were opened in the year 2000 that IDX was born. REALTORS(r) and brokerages were able to finally display listing on their individual websites and not rely on Realtor.com solely for listings on the internet. IDXCentral was instrumental in paving the way to the future by creating our own IDX Solution, and establishing what would become just the start of our more than 20-year record of developing real estate websites that are full integration with IDX.
What is the reason IDX is essential on my Real Estate site?
According to our research, at least 80% of your visitors to your website are buyers searching for listings. If your site does not have an IDX, these visitors will be directed to another site that does. IDX will encourage visitors to come back to your website time and again while they search for new listings, exposing them to your brand.
IDX will ensure that prospects will are the first to think of you when they're ready to connect with a REALTOR(r) and with the help of New Listing Notifications, you'll be in a position to keep your brand name and image prominently in the property search of your leads. Like the personal assistant, you have IDX will instantly send an email with the most recent listings that meet the lead's preferences for criteria for searching. This will ensure that your leads be informed and will always will have your contact information in easy reach.
Make use of IDX to highlight YOUR listings with the featured listing tool. This gives an extra boost to your clients' listings. Use it as a powerful marketing tool to help you gain an edge in the race to secure the next listing you can possibly represent. If you don't have properties of your own but that's okay too! It is possible t make use of IDX to show the properties in your area that will draw buyers and sellers alike.
In the end, to be successful in real estate, you must remain in the game! It's even more essential to create a mobile-friendly website and IDX that is geared towards the ever-growing mobile market an era that doesn't have an ending in sight! Be ahead of the game while your competition is left behind. Remember that even though certain national companies are providing cheap websites for their agents, they aren't able to maintain the transition to a mobile-friendly design which is ultimately impacting agents. Being an agent and having a website on your own (not exclusive to your business or a third-party company) is beneficial for your business. Develop your brand, increase the business you run, and maintain all the effort you have put into your website for the years to follow! If you are an agent looking for a web-based presence We offer custom and semi-custom responsive websites designed for professionals in real estate as well as their offices, which include IDX integration.
Other benefits of an excellent IDX:
- All leads are yours: IDX leads go directly to you. If you refer your customers to a website of a competitor, you risk losing business
- SEO-friendly and indexable listings The listings are all included in your URL index which gives you SEO advantages
- mobile IDX Search: Phone and tablet owners will have the ability to utilize the IDX toronto easily
- Interactive Mapping is an easy-to-use visualization tool that allows users to find a specific location using map points
- Updated Listing Notifications Automatic messages are sent to your leads whenever new listings come onto the IDX
- Lead Capture Forms allow your leads to sign-up to join your organization and can be configured to various levels of intensity
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